Luis Franco
Built
different.
Think.

Director, Compensation · 10+ years building strategy across global organizations — and the tools to execute it.

The HR professional who doesn't just design the strategy but builds the tools to ship it.

Based in USA · Open to the right conversation

01 — About

Strategy meets
execution.

I've spent over a decade inside some of the world's most demanding multinationals — Nestlé Purina, EY, L'Oréal, Tenaris, Henkel, Baker Hughes — learning how compensation really works, not just how it's supposed to work.

What makes me different isn't just the strategy. I build the tools to execute it. Interactive dashboards, AI agents in Teams, automated workflows that replace hours of manual work. I close the gap between compensation expertise and technology that most professionals never bridge.

0 Years in Compensation & HR
0 Multinational Organizations
0 Languages (EN · ES · PT)
0 AI-Powered Tools Built
02 — What I've Built

Tools that do
real work.

← Drag to explore →
01

AI-Powered Job Evaluation Automation System

End-to-end pipeline ingesting PDF job descriptions from cloud storage, scoring each across 11–13 analytical dimensions in four evaluation sections, writing structured results to a formatted spreadsheet — fully automatically, at scale.

AIPDF ProcessingCloud
02

Interactive Benefits Enrollment Engagement Tool

Gamifies employee benefits education using a browser-rendered physics simulation — real collision, gravity, and momentum — layered over structured survey logic. Zero dependencies. Pure HTML5 Canvas and JavaScript.

HTML5Canvas APIPhysics
03

AI-Powered Job Evaluation Agent

Conversational AI agent that automates role evaluation against a Global Career Framework. Guides users through seven competency dimensions and returns a defensible band and level placement with reasoning.

Conversational AIGCFJob Architecture
04

Personal Productivity Hub

Client-side resource management tool with Kanban drag-and-drop, localStorage persistence, and JSON import/export. Custom brand-compliant UI in raw HTML/CSS/JS. Single shareable file — no server, no install.

HTMLKanbanlocalStorage
05

Configurable Employee Onboarding Hub

Fully self-contained single-file web application for onboarding new hires across any team or department. Reusable across roles without developer involvement — no backend, no tooling required.

HTMLHR ToolingNo-Code
+

More Shipping Soon

New tools in progress. This section updates as projects ship.

Coming Soon

Just exploring?

Let's keep it casual.

Browse around. No pressure. If something resonates, you know where to find me.

Say hello →
Just browsing
Ready to hire
03 — Expertise

Where I
add value.

Compensation & Total Rewards
Salary StructuresPay EquityMerit CyclesJob ArchitectureMarket BenchmarkingIncentive DesignFLSA ClassificationCompa-Ratio AnalysisAnnual Bonus Plans
Global Mobility
Multi-Country PricingScope PremiumsExpat PayrollCost-of-Living AdjustmentsAssignment PoliciesImmigration Support
Technology & Automation
Power AutomateCopilot StudioAI BuilderPower BISharePointWorkdayHTML / CSS / JSVBA / Excel
HR Operations
HRIS AdministrationWorkforce AnalyticsHR Data ReportingPolicy DesignStakeholder CommunicationTrilingual (EN / ES / PT)

Writing — Coming Soon

Something is brewing. Thoughts, frameworks, and unfiltered perspectives from a decade at the intersection of compensation and technology.

Stay Tuned
04 — Contact

Let's have
a conversation.

If you're building a world-class Total Rewards function and need someone who can design the strategy and build the tools to execute it — reach out.

Connect on LinkedIn